Stop Being “Nice” and Charge What You’re Worth
You slash your prices to be “nice,” but this isn’t generosity - it’s disrespect to yourself.
I used to undercharge every client because I hated feeling like the asshole asking for money.
So I set my package at half the market rate, convinced I’d fill my calendar by being “affordable.”
Instead, I got one of two things:
1) a filled calendar with no time to actually enjoy life.
2) tire-kickers and ghosters - clients who didn’t value my time, my expertise, or me.
Every lowball quote hammered my self-worth, rewiring my brain to believe my contribution was cheap.
Here’s the tea with no sugar: your price tag is a lightning rod for the clients you deserve.
When you price low, you attract bargain hunters who drain your energy and disrespect your process.
Remember, this is not about you charging, it is about them investing in their future knowing you are the person to guide them to and beyond the transformation.
Neuroscience shows that our beliefs about worthiness map directly onto our pricing behavior.
If you think you’re “just lucky” or “not enough,” your amygdala will panic at high numbers and force you to shrink back.
But as a Firewalker, you must reclaim your birthright to abundance by design.
Your value isn’t negotiable, it’s non-negotiable.
Try this pricing exercise today:
Grab a blank sheet and write down your ideal rate - no bullshit, no apologies.
Then double it.
Yes, double it.
Feel the resistance in your chest.
That’s the exact spot you need to rewire.
And if you’re feeling bold, add a “0” to the end of your price and journal about what comes up for you.
Now, in that same notebook, list three ways charging premium transforms your mindset and work:
It forces you to level up your delivery.
It filters in clients who match your ambition.
It funds your own growth and legacy.
Those aren’t fluff - they’re business truths.
Posting overpriced is better than underdelivering.
So right now, update your site, your proposals, and your DMs with that doubled number.
Stand tall and own it.
Watch how the right people raise their hands because they see you value yourself enough to demand excellence.
This is what I help my clients with in my 1:1 Spotlight Sessions.
Reply to this email with your new price and one way you’ll elevate your offer to match it.
Let’s burn the old scarcity story and claim abundance as your baseline.
You deserve premium clients, premium rates, and a premium life.
Stop being “nice.”
Charge what you’re worth and let the right people rise with you.
Well, that’s all for now.
See you in the future!
- Khadaura